Portraits of an Eyewear Collector

In the early 90's, Jerrod New relocated to a sunny island full of beautiful, active people. “When you arrive in South Beach without a pair of sunglasses, you quickly come to realize that eyewear is an essential accessory for the lifestyle down here.” says New. “Not only is it functional, it’s an avenue of self-expression.” Somewhere along the way, eyewear became a passion of Jerrod’s and he opened the first Sunglass Hut store on Miami Beach. Twenty years and twenty frames later, Mr. New has a collection of some of the most iconic eyewear of the 20th and now 21st centuries. When he was just starting off on a limited budget, Oakley Frogskins became his frame of choice. Frogskins are Oakley's Collector Edition, classic wayfarer-style frames in bold colors with a reasonable one hundred ten dollar price-point. “I consider my Frogskin collection to be the starting point of my journey. They’re a collection within my collection.” New is currently sketching out ideas for his very own collection of eyewear that he is calling, Ultimate Vision. Portraits of an Eyewear Collector demonstrates Jerrod's transformative abilities from what he considers to be the 'ultimate accessory'.